But no matter how many articles we write, statuses we post & videos we make, the shift in actual behaviour is negligible. So, we thought what is common in those who are making these efforts and common in those who give a damn?

Well the answer was clear, "consciousness".

The truth is it comes from within. Nobody can teach / preach you to do one thing and to stop another. Certainly, there is a huge task in front of us. But we found that this age-old science of "Yog" / "Union" (popularly known as Yoga), beautifully & organically connects Body, Mind & Soul for every single individual and encourage people to go within & be their own mentors. And that was it.

So, here we are, a group of mad souls (with slightly better awareness levels) just trying to collectively "raise the level of consciousness". The idea is to not just promote Yoga but a true Yogic lifestyle in a cool and fun way.